Performance management is a continuous process that aims to improve the performance of employees at an individual and organizational level .
It involves planning, monitoring and evaluating the performance of employees to ensure that they achieve the set objectives and meet expectations.
This includes setting clear goals and expectations, regular performance reviews, feedback and coaching, as well as identifying development needs and implementing measures to improve performance.
Effective performance management contributes to employee motivation and commitment, promotes a culture of continuous improvement and supports the long-term achievement of goals and the success of the organization.