Corporate identity
Corporate identity refers to the uniform appearance and identity of a company, which is defined by characteristics. These characteristics include the company logo, colors, fonts, visual language, corporate values, mission, vision, code of conduct and communication style.
The aim of corporate identity is to create a consistent and memorable image of the company and to convey a clear message to customers, employees, investors and other stakeholders. Through a strong corporate identity, a company can emphasize its uniqueness and values, build trust and promote a positive public perception.
Corporate identity is an integral part of brand management and should be implemented consistently across all areas of the business, including marketing, communications, product development and customer service. A coherent and convincing image strengthens brand awareness and loyalty and helps to build long-term relationships with customers and other stakeholders.
