Emojis as emotional support in job ads
Emojis in job advertisements? Is that even possible? And how do potential applicants react to this type of communication?
Emojis make up a large part of our communication these days. Whether WhatsApp, Facebook or Instagram. Hardly a sentence is posted or written without adding a matching smiley at the end to express the mood of the text.
In the following article, the team at SEO for Jobs looked into the question of what advantages emojis can represent in applicant acquisition and at what point too many emojis cause the whole thing to slip into unprofessionalism. So far, most providers have not allowed you to add emojis in job ads, however, this is different with Google for Jobs if you have chosen SEO for Jobs as your provider.
What are emojis?
Of course, the first question that needs to be answered is: What are emojis and what are their uses? Emojis are small picture elements, usually in the form of emotionally charged faces, that can be added to a text or message. In the meantime, however, they are no longer just smiling smileys, but also, for example, animals, objects and other little pictures that make a text more vivid.
What are the advantages of emojis?
The message of the sender is emotionally supported by small pictures, which are primarily intended to convey emotions and the mood of a text. Through the image elements, the addressee gets a direct impression of the direction in which the message should go. Furthermore, emojis are often used for the clear structuring of texts. Through small color elements that stand out from the text, the paragraphs are much easier to recognize. Of course, job ads don't convey oodles of different emotions, but smiling or happy smileys can leave a sympathetic impression (e.g. 🤗). There are few design options on Google for Jobs, which makes emojis a great way to visually enhance job ads. And as mentioned earlier, objects can be added in addition to face emojis. Companies can take advantage of this to make their job ads more descriptive and highlight the field of activity described (for example, you could use this emoji 🌍 if the company wants to make itself recognizable as international). Emojis stand out directly and thus set the job ad apart from the competition. Another advantage, especially with Google for Jobs, is that especially young people who are familiar with social media and therefore how to use emojis, start their job search on Google. So, companies could use this to grab the attention of such and target young applicants with the help of emojis.
However, care should be taken while using emojis, especially in job ads. Some well-considered placed image elements, can attract the attention of the applicant. However, if too many emojis are combined, the text can just as quickly look illegible and unprofessional.
Here are two examples of an identical job ad. Once without and once with emojis:
How can emojis be used?
In the list view on Google for Jobs, emojis can help the job ad directly attract more attention and thus stand out from the competition. This can be achieved by using the 🔥 or the 🛑 emoji, for example. Also very useful can be the various bullet emojis, since there are otherwise little to no creative options in Google for Jobs to show bullets or groupings. For example, emojis like ✔️ and ✅ could be used for this.
How can emojis be added to my job ad?
If you have chosen SEO for Jobs as your provider, you can add emojis to your job ads that will appear on Google for Jobs.
This can happen via the following two ways:
If you are working from a desktop, you can simply copy the emojis from Google, for example, and paste them into the SEO for Jobs tool.
If you are working from a mobile device, such as a phone or tablet, the emojis are usually already integrated into the keyboard, which you can then simply select.
Here is a list of commonly used and useful emojis that you can easily copy:
🔥 🛑 ✅ ✔️ 😊 😄 😘 😁 👌 💬 👏 🤝 ❤️ 🎓 📧
Conclusion
With SEO for Jobs, you can now support your job ads on Google for Jobs with emojis, making your texts more descriptive and personal. Emojis offer many advantages to make your job ad stand out from the competition and grab the attention of applicants. Appropriately added image elements can enhance the ad and help attract more applicants.
