Personnel management, also known as human resource management(HRM), refers to the strategic planning, organization and administration of a company's or organization's workforce.

It encompasses a variety of tasks and functions, includingrecruitment, selection and hiring, staff development and training, performance appraisal and evaluation, employee retention and motivation, and conflict resolution and management.

The goal of human resource management is to ensure that the organization has the right people with the skills and competencies required to achieve its goals, while creating a supportive work environment that promotes employee development and satisfaction.

An effective people management strategy helps to increase productivity, improve employee retention and strengthen the company's competitiveness.