How does Google for Jobs site selection work?
When searching for the ideal job, location is one of the deciding factors. Fortunately, Google for Jobs provides an effective way to find jobs based on the desired location. Through a precise location selection feature, Google for Jobs allows job seekers to narrow their job search to specific locations to find the most relevant and appropriate job listings.
Google for Jobs: choose location, discover dream job".
The location selection at Google for Jobs
Automatic location detection: when using the search bar to search for jobs, the user's location is automatically detected by Google for Jobs. The location information is provided by the web browser used by the user's device. The job listings shown are then based on the user's location, making them even more personalized. This is especially useful for job seekers who want to find a job in their area as quickly as possible due to commute times or otherwise.
Manual location: Manual location is useful for users who are looking for jobs in specific cities, regions, or countries that do not necessarily match their own location. You can enter the desired location directly with the job you are looking for in the search bar, e.g. "Marketing Jobs in Cologne". Google for Jobs will then display job listings specifically for that location. This feature is especially useful for users who want to move to a different area or are looking for a job with more professional opportunity.
Perimeter search: The perimeter search in the Google for Jobs location feature enables targeted discovery of job openings not only in the current location, but also within a defined radius. Job seekers searching for "software developer jobs" can specify their location and set a radius to explore potential job opportunities. This greatly expands job opportunities and allows users to find jobs in neighboring areas that they might have otherwise overlooked.
Automatic location detection
Manual location entry
Perimeter search
Location selection in Google for Jobs both a curse and a blessing
As described above, Google automatically recognizes the candidate's location, unless a location is directly specified in the search query. In most cases, candidates start without specifying a location and search, for example, "jobs in the area" or "nursing jobs".
Many candidates search for a new job at home. This leads to the search query then referring to the candidate's place of residence. Often, potential candidates live in the catchment area of a larger city, but just not directly in the city. This means that job offers in the city are then not displayed.
For this purpose SEO for Jobs offers a function called "extended radius search". The system then searches for the 10 largest towns within a radius of 20km and places the job ad there as well. Thus, the job ad is also displayed in the catchment area and thus achieves a higher reach.
The site selection feature and its benefits
Here are some benefits for job seekers that the Google for Jobs location feature brings:
Precision and Relevance: The location selector feature allows job seekers to precisely narrow their job search results to the geographic areas that are most relevant to them. This means that the job ads displayed are more relevant and better matched to the user's individual needs. This increases the likelihood of finding jobs that actually match the user's requirements and preferences.
Time and resource savings: The precise location feature saves job seekers valuable time and resources. Instead of having to wade through a plethora of job listings that are not in the desired geographic area, users can directly access those job listings that are relevant to them. This speeds up the application process and allows users to focus on those jobs that actually qualify.
Flexibility and customizability: the ability to manually specify location and perform proximity searches gives users significant flexibility. Job seekers can customize their search and expand or narrow it based on their individual preferences. This is especially useful for those who are able to work in multiple locations, whether due to family considerations or a willingness to embark on new professional adventures.
Precision and relevance
Time and resource savings
Flexibility and adaptability
It is critical to understand that using Google for Jobs offers benefits to both businesses and job seekers. Businesses can deliver their job listings directly to potential job seekers who show the most interest, while job seekers can access relevant and high-quality job listings that match their personal preferences. But to realize the full potential of this feature, it is essential to ensure that you increase the visibility of your job ads on Google for Jobs. SEO for Jobs is the key to ensuring that your job ads get the visibility on Google for Jobs that you deserve.
