Key Performance Indicator (KPI)
Key Performance Indicator (KPI) refers to a performance indicator that is used to measure the progress or success of a company or organization in achieving its strategic goals and business objectives.
KPIs are measurable variables that quantify and monitor relevant aspects of a company's performance or success. These indicators can include financial metrics such as sales growth, profit margins and return on investment, or non-financial metrics such as customer satisfaction, employee engagement and operational efficiency .
The selection and regular monitoring of suitable KPIs is crucial for management to evaluate a company's success, identify bottlenecks and make strategic decisions .
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