Generation Z
Generation Z, also known as Gen Z, refers to the demographic group of people born in the late 1990s to early 2010s.
This generation follows the Millennials and is often characterized as the first generation to grow up in the digital era.
Members of Generation Z have grown up with technology and social media and are often digitally savvy, socially active and globally connected.
They have shown a strong affinity for innovation, diversity and social justice and are known for their creativity, pragmatism and ability to adapt quickly to changing environments.
In the world of work, members of Generation Z are seen as an important target group for employers who need to adapt to meet their expectations for flexibility, technological integration and meaningfulness in work .
