Head Of Direct Media Buying

About Our Client
Our client is a fast-growing company operating multiple online dating platforms. With a strong focus on direct media buying and high-converting traffic sources, they are on a mission to dominate the online dating space through innovative ad strategies, premium traffic partnerships, and data-driven growth.

About the Role
We are looking for a seasoned Head of Direct Media Buying to lead and scale the company’s digital acquisition strategy. In this strategic leadership role, you will drive direct traffic deals, manage multi-million-pound ad budgets, and guide a team of expert media buyers toward performance excellence.

Key Responsibilities

Develop and execute a scalable direct media buying strategy focused on high-volume traffic acquisition.

Identify, negotiate, and secure direct advertising deals (banners, native ads, email drops) with publishers and networks.

Manage and optimize a monthly ad budget exceeding £1M, ensuring a positive ROI.

Build and maintain strong relationships with traffic providers, DSPs, and publishers.

Oversee campaign performance, conversion tracking, and fraud prevention.

Lead, mentor, and grow a high-performing team of media buyers.

Qualifications

5+ years of experience in digital media buying, preferably in performance-driven industries such as dating, e-commerce, or gaming.

Strong negotiation skills and an existing network of direct traffic partners.

Proven success in managing large-scale advertising budgets (£500K+ per month).

Deep understanding of programmatic buying, RTB platforms, and direct publisher deals.

Analytical and data-driven mindset with expertise in tracking, CRO, and fraud mitigation.

Why Join This Project?

High-Growth Environment: Operate at scale in a fast-paced, performance-driven business with £12M+ annual ad spend.

Competitive Compensation: Receive a base salary plus attractive performance bonuses.

Elite Team: Collaborate with some of the top minds in media buying and digital marketing.

Flexible Work Culture: Enjoy a remote-first environment with optional hybrid collaboration in the UK.

👉 Ready to lead the future of direct media buying?
Apply now and help scale one of the most innovative traffic acquisition teams in the online dating industry.

Place of work