Content & Brand Marketing Lead

✍ Short Description:
We’re looking for a strategic and creative Content & Brand Marketing Lead to shape and elevate our client's luxury brand presence. This role is perfect for someone who thrives at the intersection of creativity, performance marketing, and AI-driven innovation. You’ll lead brand storytelling, manage organic content strategies, collaborate with paid media, and use cutting-edge AI tools to scale impactful campaigns.

💰 Compensation: Competitive salary in USD

🗣 Language Requirements:Proficiency in English (C1)

🌎 Location: 100% Remote

😀 Start Date: ASAP

🤔 What We Offer:

• The opportunity to lead the brand strategy of an emerging luxury wellness company.
• A fully remote, creative, and collaborative environment.
• Ownership over content, brand, and creative direction.
• The chance to explore and apply the newest AI tools in marketing.
• Growth opportunities in a company focused on innovation and design excellence.

💼 Responsibilities:

Brand Development & Luxury Storytelling

• Define and evolve our client's luxury brand identity across channels.
• Create marketing materials that reflect elegance and refinement.
• Lead storytelling efforts across digital and print touchpoints.

AI-Driven Content Creation & SEO

• Use AI tools (ChatGPT, Midjourney, RunwayML, etc.) to create and scale content.
• Develop SEO-optimized blog articles, landing pages, and web copy.
• Continuously test and integrate AI/automation tools into the creative process.

Creative Direction for Ads & Campaigns

• Collaborate with paid media team to create high-converting ad assets.
• Use AI-powered design platforms to rapidly iterate static and video ads.
• Lead creative A/B testing based on performance data.

Social Media & Brand Growth

• Manage and grow organic social media channels (Instagram, TikTok, YouTube, Pinterest).
• Use automation to increase output while maintaining quality.
• Oversee UGC, influencer relationships, and community engagement.

Performance Analytics & Optimization

• Analyze content and ad performance to improve ROI.
• Use insights to continuously refine strategies.
• Report on growth metrics, content success, and brand impact.

💡 Qualifications:

• 3+ years in content marketing, branding, or related field.
• Experience with luxury, home, wellness, or lifestyle brands is a strong plus.
• Deep understanding of SEO and content performance tracking.
• Advanced use of AI-driven content tools (e.g. ChatGPT, Midjourney, Synthesia).
• Strategic mindset with strong creative execution.
• High attention to detail and a polished aesthetic.

Place of work