DACH Region CRM Manager

Our client is a digital services provider operating within the iGaming field. They are now growing their CRM department and seeking to hire a Regional CRM Manager.

As the DACH CRM Manager, you will lead the development and execution of CRM campaigns designed to maximize player retention, satisfaction, and lifetime value in the German-speaking markets of Germany, Austria, and Switzerland. With a strong focus on personalization and customer engagement, you will leverage your experience with CRM tools like Symplify to enhance player experiences and drive measurable results.

Responsibilities:

• Create and oversee CRM campaigns that effectively engage and retain players in the DACH region.
• Utilize Symplify and other CRM tools to deliver targeted, automated, and personalized communication with players.
• Monitor player data, campaign performance, and feedback to continually optimize strategies.
• Work closely with marketing, product, and data teams to ensure cohesion across all campaigns and enhance player journeys.
• Generate actionable insights from CRM performance to refine customer targeting and improve overall outcomes.
• Stay up-to-date on regional trends, competitor activities, and player preferences to keep campaigns innovative and effective.

Requirements

• Native-level fluency in German (written and spoken) is essential.
• 3+ years of experience in a CRM management role within the gambling
• Strong experience with Symplify CRM or similar platforms for campaign management, player segmentation, and automation.
• A data-driven approach to CRM, with experience analyzing customer behavior and campaign performance.
• In-depth knowledge of the DACH market and customer preferences in Germany, Austria, and Switzerland.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Excellent communication skills and the ability to work collaboratively within cross-functional teams.

What is on offer?

• Be a part of a global organization within the rapidly evolving gambling industry.
• Competitive salary and benefits package, with performance-based incentives.
• Opportunities for personal and professional growth in a dynamic, fast-paced work environment.
• Work with a passionate, supportive team that values innovation and creativity.

Place of work