Head of Marketing

About Us: At Kognia Sports Intelligence, we’re redefining the landscape of sports analytics with our cutting-edge computer vision AI solution. Our mission is to empower teams, leagues, agencies and athletes through data-driven insights, helping them perform at their best. As a rapidly growing start-up, we thrive in a fast-paced, dynamic environment where innovation meets passion for the game. We work with some of the best clubs, leagues and agencies in the world today, but also developed a solution accessible enough for the under-served markets. We believe in generating the most meaningful and accurate data for the sport, to offer insights that matter, and operational excellence for our users.

The Role: We are seeking a Head of Marketing who is ready to drive our marketing strategy and elevate our brand presence in the sports industry. This is a unique opportunity for a tenacious marketer with a background in SaaS start-ups, who possesses a deep understanding of generating high-quality leads and executing impactful marketing campaigns. A passion for sports, particularly football or soccer, will be a significant advantage as you help us connect with our audience. You’re someone who wants to pioneer a leading-edge computer vision AI solution to positively disrupt the sports tech industry.

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy that balances inbound and outbound efforts to generate high-quality leads for our sales team.
• Experience developing GTMs for AI is a plus, especially computer vision AI.
• Leverage data-driven insights to optimize marketing campaigns and improve ROI.
• Build and manage a marketing team, fostering a culture of collaboration and creativity.
• Utilize content marketing, social media, email campaigns, and events to engage our target audience and build brand awareness.
• Collaborate closely with the sales team to ensure alignment on lead generation goals and conversion strategies.
• Monitor industry trends and competitor activities to identify opportunities and threats.
• Maintain Kognia's brand voice and ensure consistent messaging across all platforms.

Requirements:

• Proven experience in a marketing leadership role within a SaaS start-up environment.
• Strong understanding of inbound and outbound marketing strategies.
• Metrics Driven and process oriented
• Previous exposure to or a genuine passion for the sports industry, with a focus on football/soccer being a plus.
• Demonstrated ability to balance multiple priorities and adapt in a fast-moving environment.
• Excellent communication skills and a customer-centric approach.
• A proactive, self-starter mentality with a tenacity to overcome challenges.
• Experience in using marketing automation tools and CRM systems is preferred.

Culture at Kognia: At Kognia, we believe in the power of teamwork and respect. Our culture is fast-moving yet organized, where self-starters thrive and communication is key. We prioritize a customer-centric approach and value creativity, all while making sure to have fun as we work hard. If you're passionate about sports and excited to contribute to a vibrant team culture, you’ll fit right in!

Why Join Us?

• Opportunity to shape and influence the marketing strategy of a pioneering AI company in the sports tech space.
• Collaborate with a talented team dedicated to innovation and excellence.
• Flexible working arrangements to help you balance personal and professional commitments.

How to Apply: If you’re ready to take your marketing career to the next level and make a significant impact at Kognia Sports Intelligence, we’d love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you’re passionate about this role.

Join us in transforming the world of sports intelligence!

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