Association Marketer

Job Responsibilities:

• Support all aspects of demand generation strategy for execution including webinars, email campaigns, content marketing, events, digital marketing and advertising, sales enablement, social media, and PR.
• Maintain up-to-date knowledge of demand generation trends, best practices, and technologies to identify new advertising and demand generation opportunities.
• Evaluate insights and recommendations to continuously improve program effectiveness, brainstorm and implement creative, innovative, marketing initiatives.
• Assist in developing the marketing strategy
• Understand key markets to target, conduct market research and intelligence, and define market segmentation and buyer personas.
• Monitor changes to the competitive landscape at a macro-level, adjusting where required positioning and messaging.
• Help the marketing team position the product offering to ensure consistent and differentiated messages that map to buyer need, personas and influencers along a client lifecycle.

Qualifications:

• Bachelors degree or equivalent experience required.
• Minimum 4-6 years of marketing experience.
• Experience using Microsoft Office Suite (Word, Excel, PowerPoint) required.
• Experience using and creating reports from customer relationship management tools required (Salesforce a plus).
• Familiarity with digital advertising platforms required (AdWords, AdRoll, LinkedIn a plus)
• Experience using project management or productivity tools preferred (Asana a plus).
• Experience marketing to, working with, or working in associations preferred.

Place of work