Branding Manager - Beverage Alcohol

We are seeking a highly experienced and motivated Branding Manager to join our team and spearhead the launch of a new alcohol brand. The ideal candidate will have a proven track record in the beverage alcohol industry, with a strong focus on key markets in the USA and Europe.

Key Responsibilities:

• Define and execute long-term brand positioning strategies that align with company goals.
• Plan and execute successful brand campaigns that resonate with target consumers.
• Ensure compliance with advertising and marketing regulations specific to the alcohol industry, including age-gating and responsible consumption guidelines.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and positioning.
• Conduct thorough market research to stay updated on industry trends and consumer behaviors.
• Monitor and analyze brand performance metrics to make data-driven decisions.

Requirements:

• Prior experience in the beverage alcohol industry, focusing on key markets like the USA and Europe.
• Proven ability to define and execute long-term brand positioning strategies.
• Demonstrated success in planning and executing successful brand campaigns.
• Strong understanding of advertising and marketing regulations specific to alcohol, including age-gating and responsible consumption guidelines.
• Exceptional communication and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.

Place of work