Social Media & Content Marketing Manager - CDI

Key Talent Indicator is a technology consulting firm specializing in human resources that offers innovative solutions for talent management. We have an approach based on the use of our AI-powered software that allows you to evaluate and analyze your skills and apply to the job offers that best match you.

We are efficient, evaluate talent objectively without biases, and close the hiring time in record time, delivering optimal results.

ABOUT YOUR ROLE

Our client is seeking a Social Media Content Marketing Manager to join our Marketing Communication Team. You will report to the Chief Marketing Communication Officer (CMO) and you will be a key contributor to the content that is presented to our potential clients on our different marketing channels, and manage directly our social media (LinkedIn and X).

The applicant will be in close and effective cooperation with all business units, in particular with the sales, RD, underwriting and communication teams and play a vital role in the following activities:

Business scientific Content production to nurture our broker corporate clients:

• Manage global content development from concept to final material delivery, taking into account market specificities, commercial strategy, competitive landscape and Descartes’ internal expertise (10 countries, 20+ perils, 8+ industries)
• Identify the key messages to display Descartes' expertise about climate change, emerging risks, cyber, natural perils, modelling technologies
• Run qualitative and quantitative assessments of existing and missing commercial content and work cross-functionally to build and test informed marketing material
• Serve as the link between underwriting, RD and commercial communications in investigating and building improved marketing materials such as pitch decks (in relation with Product manager), Product and industry sheets, case studies, scientific articles and newsletters. This implies to taking into account localization and industry segment specificities.

Social network strategy and publication:

• Be responsible for the schedule and delivering of the posts in coordination with the CMO
• Write the messaging and create the visuals, with the help of our graphic designer when needed, for LinkedIn and X. The posts can be about scientific contents, solutions and perils, corporate branding messaging
• Create the text of the landing page in the website when the post is about a publication, with the help of the Webmaster
• Allow smooth coordination by closely collaborating with other team members and encourage best practices to improve our performance.

Market Watch

• Contribute to the market watch that is done by the head of external Com with regular monitoring of the competitive landscape (brokers, competitors, insurers, agencies…), Nat Cat insurance, parametric solutions, loss events, global panorama and evolutions, etc.

ABOUT YOU

EXPERIENCE QUALIFICATIONS

• Graduated from a Business or/and University with a specialization in marketing or/and communication
• From 3 years of experience (including internships and apprenticeships) in marketing content production and social media in a similar position.

SKILLS

•  Fluency in English (written verbal communication) mandatory. French is a plus
• Ability to understand insurance financial terms, as well scientific and complex technical information
•  Prior experience in the insurance industry is a plus
• Self-motivated and ambitious, with high attention to detail and work ethic
• Excellent communication (written and verbal) and interpersonal skills
• Capacity to leverage collective creativity to support ambitious business driven goals
• Eye for quality, attention to detail and deadlines
• Proficiency in PowerPoint Excel.

MINDSET

• Ability to take a proactive hands-on approach to solving current and forthcoming problems
• Results oriented, high energy but humble, with the ability to play an important role in coordinating a dynamic and multi-cultural environment
• Eager to learn more about the insurance industry and committed to the organization’s mission
• Excellent team player with an entrepreneurial mindset and value of diversity.

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