ENG - Head of Growth

DQE is a software publisher specializing in Data Quality, with a universal mission to ensure the reliability of companies' customer data in France and internationally.

With our flagship solution, DQE One, we are at the forefront of real-time customer data cleansing, deduplication, and optimization.

Innovation is at the heart of our DNA, embodied by projects such as the development of an eco-calculator and the integration of AI into our solution.

Our expertise benefits various professions, from CRM teams to customer relationship managers, data managers, digital managers, and IT systems managers, helping them to be more efficient across all sectors (luxury, retail, banking, insurance, energy, industry, leisure, tourism, etc.).

Since our inception, we have been self-financed, thus ensuring a stable and innovation-friendly working environment. At DQE, we firmly believe that each member of our team contributes directly to our success and growth.

If you aspire to a human-sized environment that promotes growth and learning, we are the right fit for you!

Your Mission

As the Head of Growth at DQE, you will be responsible for the overall lead acquisition strategy, with a focus on driving growth both in France and internationally. Your mission is to generate high-quality leads for our sales teams, Business Development Representatives (BDRs), and reseller partners.

Your daily tasks will include:

• Lead Acquisition Strategy: Develop and execute a multi-channel lead generation strategy (SEO, SEA, paid ads, etc.) aimed at driving international growth.
• Ad Campaign Management: Manage and optimize advertising campaigns on platforms like SalesforceBEN, LinkedIn, and Google, with a focus on monitoring KPIs and maximizing ROI.
• Marketplace Engagement: Ensure visibility and promotion of DQE across key marketplaces, including Salesforce AppExchange, G2, Azure, AWS, Google Cloud, and Alibaba Cloud.
• Collaboration with Sales and Alliances Teams: Work closely with sales alliances teams and BDRs to align lead generation efforts with revenue goals and provide insights on lead quality and volume.
• Channel co-marketing: Coordinate lead generation initiatives with reseller partners and support them in qualifying leads and developing their sales pipelines.
• Strategic Partnerships: Coordinate lead generation initiatives with ISV partners through campaigns, webinars and events.
• Analytics Reporting: Track, analyse, and report on campaign and channel performance, continuously identifying areas for improvement and the ability to extract key insights to adjust strategies.
• Managing our external service providers.
• Depending on your interests and experience, a managerial role may be considered

💻Tools used: Office Suite, Maze, Google Analytics, Trello, Notion, Teams and One Drive, Figma

Your Profile

• Proven experience (5+ years) in lead acquisition, growth marketing, or digital marketing, ideally in SaaS or B2B environments.
• Expertise in managing and optimizing campaigns on LinkedIn, Google, and other digital advertising platforms.
• Familiarity with cloud marketplaces and platforms like Salesforce AppExchange, G2, Azure, AWS, Google Cloud, Alibaba Cloud.
• Strong analytical skills with proven experience in using performance tracking tools (Google Analytics, Salesforce, etc.).
• Ability to work autonomously and manage multiple projects in a fast-paced, evolving environment.
• Excellent communication skills, with the ability to collaborate effectively with internal teams and external partners.

Last but not least, you are proficient in English and French to effectively communicate with colleagues, stakeholders, and partners in both languages.

What We Offer (France based)

• 💪 A structured and effective onboarding path
• 🎯 An HR policy promoting continuous training
• ⚕️ 100% covered health insurance
• 🥗 A meal voucher card
• ⏸️ 12 RTT days per year
• 🇬🇧 The opportunity to improve/perfect your English with a GlobalExam license
• 🏢 Pleasant offices based in Levallois-Perret (line L) where we will be delighted to see you 3 days a week (2 days of remote work) to foster and maintain team cohesion.

At DQE, innovation is born from diversity, reinforced by our openness to all voices. We strive for excellence by creating an environment where everyone can thrive.

Recruitment Process

Phone call (15-20 min) with our HR Manager Marketing/HR interview with our Head of Marketing Case study in front of a panel composed of the CEO, CPO, CCO, Head of Marketing, and HR Manager Offer :)

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