CRM Marketing Specialist(B2B)

We are The Customization Group,

A global leader in mass customization. With facilities in the USA, Poland, and Latvia, our team can manufacture up to 500.000 personalized products daily, reaching millions of customers through 20+ of our own online shops and 1,000+ external shops.

Our digital on-demand business model expresses our commitment to sustainability and innovation. Our diverse team of over 500 professionals from 40 different nationalities works together to offer a wide range of high-quality products that bring happiness around the world. You will fit in here if you are a unique individual with a proactive, self-driven work attitude and a good sense of ownership.

We have a brand-new opportunity for a skilled CRM Marketing Specialist(B2B). In this role, you'll drive our marketing and revenue operations through effective CRM management and marketing automation. Sounds good? Then keep reading!

Why You’ll Love Working With Us:

• Global Perspective: Collaborate with our international teams and expand your horizons.
• Flexible Working: Tailor your work setting to your personal needs, with options for in-house or hybrid models.
• Growth and Learning: Acquire valuable insights and skills for a brighter professional future.
  
• Team Spirit: Connect and grow with your colleagues at our regular team-building and company events.
• Office Perks: Unlock a comprehensive benefits package tailored to your location, including private health insurance, a competitive compensation plan, sports allowance coverage, and meal options for lunch and breakfast on us—details will be shared during the interview.

Your Day to Day responsibilities:

• Lead Campaign Management: Manage lead data, track campaign performance, and optimize sales sequences in HubSpot, collaborating with external partners for lead generation.
• Marketing Automation: Design and implement workflows for automated marketing processes, including managing email campaigns, social campaigns, and customer journeys in HubSpot.
• Audience Reporting: Create and manage audience segments, generating dynamic reports to optimize marketing strategies and improve campaign performance.
• Customer Retention Engagement: Utilize predictive churn models to reduce attrition and identify upsell/cross-sell opportunities within the customer base.
• Sales Pipeline Lifecycle Management: Work with sales teams to manage pipelines, ensure smooth customer lifecycle management, and maintain CRM data accuracy in HubSpot.
• Reporting Process Improvement: Develop sales and revenue reports using HubSpot and Power BI, identifying areas for process improvement and training teams on best practices.

Preferred Background:

• CRM Systems Expertise: Experience in managing CRM systems like HubSpot, including Sales Hub, Marketing Hub, and Service Hub.
• Technical Skills: Proficiency with tools like Power BI, Sales Navigator, Excel, Google Analytics, and HTML.
• Marketing Automation: Proven ability to automate workflows and campaigns in HubSpot.
• Data-Driven: Ability to analyze data, generate insights, and improve marketing and sales strategies.
• Communication Skills: Strong verbal and written communication skills in English.
• Collaborative Mindset: Ability to work effectively with cross-functional teams including sales, account management, and development.

Even without every qualification, your unique experiences and skills could make you a great addition to our team, so embrace the opportunities that await you here. Your journey may lead to new skills, relationships, and success.

One team. Millions of happy customers worldwide. Join us!

https://www.thecustomizationgroup.com/

Lugar de trabajo