Consumer Marketing/Insights Manager (B2C)

Position Title:- Consumer Insights Manager

Role and Responsibilities:-

Business Problem Identification:

• Work closely with key stakeholders to understand critical business challenges and objectives.

• Collaborate with cross-functional teams (marketing, product, operations) to frame customer insights within the context of solving business problems.

• Align customer data and research initiatives with broader company strategies and KPIs

Market Research:

• Conduct in-depth consumer research to understand their needs, preferences, and behaviors.

• Transform raw data into meaningful insights that inform business strategies, identifying root causes of business issues and potential solutions.

• Utilize market research tools and techniques to gather valuable data

Competitive Analysis:

• Track competitor activities and analyze their marketing strategies.

• Identify competitive advantages and opportunities for differentiation

Customer Journey Mapping:

• Map the customer journey from awareness to purchase and post-purchase o Identify pain points and opportunities to enhance the customer experience.

Consumer Insights:

• Analyze consumer data to gain valuable insights and inform marketing campaigns.

Strategic Recommendations:

• Provide clear, actionable recommendations based on customer insights to solve identified business problems, improve customer satisfaction, and drive business growth.

Experience and Qualification:-

• 5+ years of experience in consumer marketing or a related field.

• MBA in Marketing or a related field is preferred.

• Hand’s on with conducting research and data analysis.

• Proven track record of successful consumer marketing campaigns.

• Experience in conducting market research and data analysis.

• Good understanding of consumer psychology and behavior.

Competencies:

• Collaboration: Ability to work effectively with cross-functional teams.

• Communication: Excellent written and verbal communication skills.

• Creativity: A creative and innovative approach to problem-solving.

• Results-Oriented: A strong focus on achieving measurable outcomes.

Place of work