Marketing Manager

• Handling marketing operations to achieve growth & profitability of the business.
• Implementing the SOP (Standard operating procedure) and developing the control systems formaintaining high standards of retail environment for developing a profitable business house
• Work on brand visibility, brand awareness, brand loyalty.
• Work on the customer journey, Loyalty program, Hospital tie-ups, corporate tie-ups, society tie-ups, etc.
• Maintain and monitor growth/fall of various parameters such as sales, footfall, average billvalue, etc. for retail stores.
• Campaign drive, cross brand promotion, and other promotional activities.
• New store opening, Visibility drive, communication, and other marketing activities.
• Develop negotiating strategies and positions by studying the integration of new ventures withcompany strategies and operations, examining risks and potentials.
• Plan, present & execute budgets for advertising, events & promotions (BTL).
• Coordinate with advertising agency for creative development and idea implementation.
• Coordination with the vendors and suppliers for print, photo shoots, branding, exhibitions,events, press releases, media buying, and outdoors.
• Planning and executing campaigns (BTL Activities) for retail outlets, online portals, and websitesto enhance footfall and site visits.

Place of work