General Manager / ED, Business Development - Senegal

Job Title:                   General Manager / ED, Business Development-Senegal

Industry:                    Banking

Location:                     Senegal

Salary:                       Competitive Salary Package + Benefits

Job Purpose: 

• Business growth of the Bank in line with the strategy of the Bank and the Group.
• Digital transformation of business and processes to enhance customer satisfaction, new product development and operational efficiencies
• Business growth sustainability in line with stakeholder expectations on key parameters such as return on capital, market share, asset quality, staff productivity. 
• Marketing and corporate communication of brand and products

Job Dimensions:

Targets as set out in the balanced score card for the Banks tri-annual development plan (TDP)

Financial

• To attain desired ROE of the Bank
• To grow the loan book to be at 1.5x GDP growth rate and above
• To grow customer deposits at 1.25 x the loans growth rate.
• To reduce cost of funding on customer deposits
• To grow non-interest income especially on trade finance products
• To ensure high quality credit portfolio within acceptable risk parameters
• To grow the SME business sector in line with the Bank’s TDP

Customer

• To grow the Bank’s clientele base in line with business plans
• To optimize account usage through products and systems
• To increase the equipment rate of clients to be within the Group requirement of 3 products per client
• To ensure excellent customer experience journey

Processes

• To attain digital transformation of the Bank on services and processes
• To attain strong audit ratings
• To attain strong ratings by other regulators

Projects

• To contribute to project scoping, design and testing to ensure market success of new products and services
• To contribute to the successful completion of business-driven projects
• To manage stakeholders (clients and business development staff) in the user acceptance tests and roll out of projects

People

• To manage staff turnover within acceptable norms and manage succession at all key positions
• To ensure well trained and mentored staff
• To identify talent and assist in the recruitment of productive business development staff
• To improve staff productivity on customer management and revenue generation
• To ensure efficient and effective stakeholder management

Key Responsibilities

• Business development growth and portfolio quality management
• Digital transformation and innovation of the Bank
• Corporate branding and awareness
• Product development, promotion and placement in the market
• Management of the bank channels and assessment of profitability of the channels

Key Relationships –

Direct Reports to this Position

• Corporate Banking
• Institutional Baking
• Trade Finance
• Digital Business/Transactional Banking
• Marketing, Product and Communication
• SME & Retail Banking
• Portfolio Quality Management

Desired Knowledge, Qualifications and Experience for the role

• Bachelor degree in relevant field preferably with a Master’s degree
• Professional qualification in any one of the following fields: Finance, Accounting, ICT, HR, Marketing, legal.
• At least 10 years in a senior management role in Banking Sector
• Experience in business development in retail and SME banking, Corporate banking, transactional Banking, trade finance, and institutional banking
• Experience in capital adequacy management, business case reviews, business budget formulation and management.
• Knowledge on distressed assets management and remedial management
• Marketing and product development experience
• Experience in use of digital platforms for financial service provision and development
• Stake holder management experience, including Board presentations, strategy communication to staff and clients, regulatory management

Key attributes for the role

• Teamwork
• Reliability
• Integrity
• Innovation
• Efficiency
• Tenacity
• Virtuous
• Resilience
• Energetic
• Pollyanna

Place of work