Head of Marketing

A multinational company is looking for- an IRAQI Resident- Head of Marketing that has a range of previous experience of 10-12 for one of the big multinational companies in the FMCG industry in Iraq.

Key Responsibilities:

• Develop and implement strategic marketing plans to drive brand growth.
• Conduct market research and analysis to identify consumer insights.
• Collaborate with cross-functional teams to ensure alignment with brand guidelines.
• Define and maintain the brand identity, positioning, and messaging.
• Lead brand-building initiatives to enhance brand awareness, equity, and loyalty.
• Drive product innovation and portfolio management initiatives.
• Develop and execute product marketing plans, including pricing strategies and promotional campaigns.
• Conceptualize, plan, and execute integrated marketing campaigns across various channels.
• Build and mentor a high-performing marketing team.
• Foster strong cross-functional relationships with other departments.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven track record of success in senior marketing roles within the beverage industry.
• Strong strategic thinking and analytical skills.
• Excellent leadership and communication skills.
• Experience in brand management, product marketing, and campaign execution.
• Deep understanding of consumer behavior, market dynamics, and competitive landscapes.
• Proficiency in data analysis tools and marketing technology platforms.
• Ability to thrive in a fast-paced, dynamic environment.

Place of work