Paid Media Analyst

Job Title: Paid Media AnalystJob Summary:
We are seeking a skilled and dedicated Paid Media Analyst to join our dynamic marketing team. As a Paid Media Analyst, you will be responsible for driving effective advertising campaigns across various digital channels. Your expertise in data analysis, campaign optimization, and digital advertising platforms will play a crucial role in maximizing our brand's online presence and generating business growth.

Responsibilities:
- Develop, implement, and manage paid media campaigns across multiple platforms such as search engines, social media, display networks, and other digital channels.
- Conduct thorough keyword research, competitor analysis, and audience targeting to identify opportunities for campaign optimization.
- Create, monitor, and optimize ad campaigns to deliver on key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS).
- Generate insightful reports on campaign performance, providing recommendations for continuous improvement.
- Collaborate with internal teams and stakeholders to align paid media strategies with overall marketing goals.
- Stay updated on industry trends, best practices, and emerging digital advertising platforms, sharing knowledge and implementing innovative ideas.
- Monitor and analyze competitor strategies, identifying areas for growth and differentiation.
- Utilize data-driven insights to deliver effective targeting, ad creative, and budget allocation.
- Implement A/B testing methodologies to optimize ad copy, landing pages, and conversion funnels.
- Ensure accurate tracking and tagging of campaigns, implementing appropriate tracking codes and pixels.

Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience as a Paid Media Analyst or similar role with a minimum of 2 to 6 years of experience.
- In-depth knowledge of paid media platforms, such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, and more.
- Strong understanding of digital marketing metrics and performance tracking tools.
- Proficient in data analysis and reporting tools like Google Analytics and Microsoft Excel.
- Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques.
- Excellent analytical skills, with the ability to interpret complex data and derive actionable insights.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.
- Creative thinker with the ability to develop innovative strategies and identify growth opportunities.
- Effective communication skills, both written and verbal, to collaborate with cross-functional teams.
- Proactive and detail-oriented approach to problem-solving, with a focus on continuous improvement.

Join our team and contribute your expertise to drive impactful digital advertising campaigns that will elevate our brand and support our business growth. We offer a challenging and rewarding work environment, where you can grow both professionally and personally. If you are passionate about paid media analysis and delivering results, apply now and become an integral part of our marketing success!

Place of work