Marketing Manager

Job Overview:

We are looking for an experienced and dynamic Marketing Manager to lead our marketing initiatives and drive growth in both domestic and international markets. As the Marketing Manager, you will play a pivotal role in creating and executing marketing strategies that align with the company’s goals. You will focus on increasing brand awareness, managing digital marketing campaigns, and organizing industry-leading trade shows.

Key Responsibilities:

• Develop and Implement Marketing Strategies:
• Create and execute comprehensive marketing plans to promote the company’s products and services.
• Align marketing strategies with business goals to drive growth and profitability.
• Digital Marketing & Online Presence:
• Lead all digital marketing efforts, including SEO/SEM, social media, email campaigns, and content marketing.
• Stay updated with the latest digital marketing trends and tools to increase the company's online visibility.
• Manage website content, online advertising, and e-commerce opportunities.
• Brand Awareness:
• Develop branding initiatives to strengthen market positioning and increase brand recognition.
• Collaborate with sales teams to ensure consistent messaging across all platforms.
• Trade Shows & Events:
• Plan, coordinate, and execute the company’s participation in domestic and international trade shows and exhibitions.
• Manage event logistics, from booth setup to post-event follow-up.
• Build relationships with industry partners and associations to maximize exposure.
• Market Research & Analysis:
• Conduct market research to identify new opportunities and market trends.
• Analyze competitors, customer behavior, and market dynamics to adjust marketing strategies accordingly.
• Lead Generation & Sales Support:
• Collaborate with the sales team to generate leads and nurture relationships with potential clients.
• Track and analyze marketing campaign performance to optimize lead generation efforts.
• Budget Management:
• Manage and allocate the marketing budget efficiently across campaigns, trade shows, and other marketing activities.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 7-15 years of marketing experience, preferably in the packaging, industrial, or manufacturing sectors.
• Strong understanding of digital marketing platforms, tools, and strategies.
• Proven experience organizing and managing trade shows and exhibitions (domestic & international).
• Excellent project management and leadership skills.
• Ability to analyze data and present insights to drive decision-making.
• Strong communication, negotiation, and interpersonal skills.

Additional Skills:

• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and marketing automation.
• Knowledge of branding, PR, and content marketing strategies.
• Experience in working with international teams and managing global marketing campaigns.

Place of work