Head Marketing

• Act as a subject matter expert for assigned media assets and respective markets.
• Allocate marketing budgets to integrated channels and platforms with high returns.
• Analyse marketing initiatives to improve marketing effectiveness and ROI.
• Approve marketing budgets based on marketing priorities and analysis of return on investment (ROI).
• Approve partnerships with agencies for marketing communications based on creative and commercial considerations.
• Develop media plans and campaign pricing by collaborating with business and sales teams.
• Develop new approaches to community engagement to enhance customer experience and loyalty.
• Drive creation of marketing budgets based on marketing strategy.
• Drive the use of database management for marketing automation, customer profiling and automated benchmarking.
• Drive the use of innovative approaches to develop cutting edge campaigns.
• Establish key metrics to track performance of marketing initiatives.
• Guide messaging to differentiate media assets from competitors.
• Guide strategies to drive the use of digital and other non-traditional marketing channels.
• Identify segments and platforms suited for marketing purposes.
• Lead the planning of marketing campaign launches for media assets, including media briefs.
• Manage marketing expenses against allocated budgets.
• Review customer insights and preferences to identify the marketing strategies for media assets.
• Set direction for devising messaging and campaign strategy for media assets and business priorities.
• Set guidelines for all marketing communications to promote the company's brand image.
• Study business objectives using data-mining and analysis.

Place of work