Senior Key Account Manager – FMCG

Role Description:

The role of Senior Key Account Manager within the FMCG sector is pivotal for market growth and sustaining the competitive edge of the business in Romania. The individual will engage in strategic planning and execution to manage key accounts effectively, optimizing sales and fostering strong relationships with both existing customers and new prospects. This role involves a high degree of analytical thinking, proficiency in negotiation, and a robust understanding of market dynamics and consumer behavior. The ideal candidate will play a critical role in shaping the company’s market presence through innovative strategies, rigorous market analysis, and impactful leadership.

Job Description: Senior Key Account Manager – FMCG

Location: Bucharest, Romania

Qualifications & Skills:

• Bachelor’s degree required; Master’s degree preferred.
• A minimum of 10 years of experience in Key Account Management and Distributor Management within the FMCG industry.
• Advanced proficiency in English.
• Exceptional analytical and critical thinking skills.
• Strong negotiation skills and commercial acumen.
• Proven ability to identify risks and opportunities with effective risk mitigation and opportunity realization strategies.
• Excellent communication and relationship-building skills across all organizational levels.
• Expertise in strategic planning and execution of processes.
• Proficiency in Microsoft Office tools and SAP.

Responsibilities:

• Devise and negotiate trade terms with distributors and/or retailers in coordination with finance and legal teams.
• Monitor adherence to terms, assess risks, and implement actions to minimize potential losses.
• Develop and implement strategies to meet sales targets.
• Identify and exploit new opportunities for continuous business growth.
• Focus on acquiring new customers and nurturing existing relationships to maximize market penetration.
• Analyze market trends, consumer insights, and the competitive landscape.
• Stay updated on industry developments to adapt strategies accordingly.
• Oversee regional/country marketing and trade budgets, ensuring strong ROI.
• Plan and execute annual activities to drive growth.
• Represent the company at industry fairs and events to enhance the commercial network.
• Strengthen relationships with key business partners and stakeholders.
• Liaise with R&D and marketing teams to express demands for new products.
• Strategize on introducing new products to the portfolio at competitive pricing.

Additional Information:

• Market Expansion: The company is establishing a stronger presence in Romania, which presents significant market entry opportunities.
• Employment Considerations: Options include a local employment contract or freelance arrangements with focus on long-term team expansion in Romania.
• Geographical Considerations: Open to candidates from various cities, with a potential long-term focus on Bucharest.

Experience Requirements and Salary:

• Open to flexibility in experience requirements, potentially adjusting to 6-7 years for highly capable candidates.
• Competitive salary package including a company car and a performance-based bonus scheme of up to 30%.

Place of work