Digital Marketing Executive

About the Client:

Our Client is a leading company in the healthcare and fitness equipment industry. Dedicated to providing innovative and high-quality products that enhance the health and fitness journey of our customers. We are seeking a creative and experienced Digital Marketing Executive to join our dynamic team.

Job Summary:

We are looking for a Digital Marketing Executive with 4-8 years of experience in social media marketing, e-campaigns, email marketing, e-commerce marketing, and omnichannel marketing. The ideal candidate will be creative and innovative, with a proven track record in developing and executing successful digital marketing strategies. Experience in the healthcare and fitness equipment industry is a plus.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various platforms including social media, email, and e-commerce.
• Create and optimize marketing/presales collaterals such as brochures, presentations, and other promotional materials.
• Manage and execute e-campaigns and email marketing strategies to drive engagement and conversions.
• Oversee social media accounts and create engaging content to increase brand awareness and audience interaction.
• Utilize content management systems and related tools to maintain and update digital content.
• Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Develop and implement omnichannel marketing strategies to ensure a seamless customer experience across all touchpoints.
• Monitor and report on competitors' activities and market trends to identify opportunities for growth.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-8 years of experience in digital marketing with a focus on social media marketing, e-campaigns, email marketing, e-commerce marketing, and omnichannel marketing.
• Proven experience in creating and managing marketing/presales collaterals.
• Strong knowledge of content management systems and related tools.
• Prior experience in the healthcare and fitness equipment industry is an added advantage.
• Excellent communication and writing skills.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Facebook Ads, Instagram, Mailchimp, etc.

Place of work