PRODUCT MANAGER - OTC
- business Antal International
- directions_car Croatia
- workFull-time
Key Responsibilities:
- Product Strategy Development:
- Lead the execution of short-term and long-term product strategies for the OTC portfolio.
- Identify market trends, consumer needs, and competitive dynamics to inform product development and positioning.
- Define product goals, key performance indicators (KPIs), and success metrics.
- Market Research & Consumer Insights:
- Conduct market research to gather insights on consumer behavior, preferences, and emerging trends in the OTC sector.
- Monitor competitive activities and identify opportunities for differentiation.
- Go-to-Market Strategy:
- Develop and execute go-to-market strategies for new product launches and existing product enhancements.
- Work with marketing and sales teams to develop promotional strategies, advertising campaigns, and product positioning that resonate with target audiences.
- Ensure effective sales support and training materials are available for the field teams.
- Financial & Performance Analysis:
- Monitor product performance, including sales data, profitability, and market share.
- Drive product P&L accountability, track budgets, and assess ROI on marketing investments.
- Stay updated with new technologies, industry developments, and consumer health trends to innovate and improve products.
Qualifications:
- Education:
- Bachelor's degree in Business, Marketing, Pharmacy, or a related field.
- Experience:
- 5+ years of product management experience in OTC, consumer healthcare, or FMCG sectors.
- Proven experience in managing product lifecycles and successfully launching new products.
- Strong understanding of regulatory requirements for OTC products.
- Skills & Competencies:
- Strong analytical and strategic thinking skills.
- Excellent project management and organizational skills.
- Exceptional communication and presentation skills.
- Proficient in market research tools, financial analysis, and data-driven decision-making.
Key Attributes:
- Entrepreneurial mindset with a passion for driving growth in consumer health.
- Highly collaborative with strong interpersonal skills.
Place of work
Croatia
Croatia
Employer profile
In 1993, a visionary in London set out to create a better way to connect talented individuals with job opportunities. Fast forward 30 years, and that vision has grown into a worldwide network of over 800 consultants spanning 32 countries. As one of the top recruitment companies, we specialize in IT, Accountancy, Sales and Marketing, Engineering, and more, offering game-changing recruitment consultancy and talent acquisition services to companies of all sizes. Join us on this journey of growth! With our personalized approach to the hiring process, we aim to make finding the right job a positive and stress-free experience for you as a candidate. We understand that job searching can be overwhelming, so we offer our expertise every step of the way to help you navigate the process with ease. Our goal is to empower you to achieve your career aspirations and land the perfect job! At our core, we believe that our success is directly tied to the success of the candidates we work with!
Local radius
- Ogulin
- Brinje
- Plaški
- Oštarije
- Josipdol
- Križpolje
- Tounj
Job ID: 8442331 / Ref: d1dcc5d56e7d83802b708acb48def964