MEDICAL DRUGS MARKETING LEAD

Key Responsibilities:

• Strategy and Project Management  
  • Develop, create, lead the execution of the marketing activities for assigned pharmaceutical products.
  • Analyse market trends, customer needs, and competitive landscape to identify growth opportunities.
  • Work closely, train, and support cross-functional teams (sales, medical affairs, regulatory, etc.) to ensure alignment with marketing goals.
  • Collaborate with R&D and regulatory teams to ensure all marketing materials comply with local and global regulations.
• Campaign Management:
  • Work on the creation, execution, and optimization of multi-channel marketing campaigns 
  • Ensure marketing initiatives are data-driven, focusing on ROI and key performance indicators (KPIs).
• Market Analysis:
  • Conduct in-depth market research to understand customer segments, competitive landscape, and unmet needs.
• Regulatory Compliance:
  • Ensure promotional materials are reviewed and approved according to company policies and legal standards.
• Customer Engagement:
  • Develop and maintain strong relationships with healthcare professionals, and industry stakeholders.
• Leadership:
  • Lead, mentor, and develop professional capabilities of the marketing specialist(s) 

Requirements:

• Education:
  • Bachelor's degree in Biomedical or Economics, or a related field 
• Experience:
  • At least 3-5 years in the pharmaceutical or healthcare industry.
  • Proven track record in successfully launching and marketing medical drugs or related products.
  • Strong understanding of regulatory requirements in the pharmaceutical industry (FDA, EMA, etc.).
  • Experience in managing marketing budgets.
• Skills:
  • Excellent strategic thinking and analytical skills.
  • Strong project management skills with the ability to handle multiple initiatives simultaneously.
  • Exceptional written and verbal communication skills, 
  • Proficiency in digital marketing tools and platforms.

Key Competencies:

• Strong business acumen and understanding of pharmaceutical markets.
• Excellent relationship management skills.
• Ability to navigate complex regulatory environments while maintaining a focus on innovation and customer needs.

Preferred Qualifications:

• Experience in specialty pharmaceutical sectors such as ophthalmology 

Place of work