How to optimize your career portal for Google Jobs
Many companies use an applicant management system, which is also used to maintain the career portal on the company's website. For the greatest possible reach, the job advertisements should be submitted to Google for Jobs.
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SEO for Jobs is the optimal complement to your applicant management system to publish your job ads directly and automatically on Google for Jobs.
The problem
In order for job ads to be listed on Google for Jobs, certain requirements must be met - the keyword here being: Structured Data. But even if the basic requirements are met, there are still many stumbling blocks to overcome in order to get an optimal result on Google for Jobs.
Examples of non-optimal results include:
Job ads are not up to date: filled jobs still findable, new jobs missing.
Logo is missing or not optimized for size
Important information is missing - e.g. address, type of employment
No or bad formatting of the job ad
Incorrect link to the website
Labeling of the"Apply for" button is not as desired
For an optimal result on Google for Jobs, extensive technical interventions in the applicant management system are usually necessary - and it is precisely this that is usually not possible or only possible at high cost if the system is purchased or operated by external service providers.
Make your applicant management system fit for Google for Jobs - without interfering with the website
The solution
We at SEO for Jobs are a service provider specialized in Google for Jobs. With our software solution of the same name, we ensure perfect results on Google for Jobs - without any intervention in your system. SEO for Jobs is therefore the optimal complement to your existing applicant management system.
SEO for Jobs acts completely in the background as an automated mediator between your career portal and Google for Jobs. Our system benefits from direct interfaces to Google as well as from the experience of thousands of successfully listed jobs.
How it works
Setting up the job crawler
We set up an individual job crawler specifically tailored to your career portal (e.g. based on Wordpress, SAP Success Factors or IBM Talent Manager). All we need is a link to your career portal. There are no additional costs for the setup.
Monitoring
After the job crawler has been set up, it continuously monitors your career portal. New jobs, changed jobs or filled jobs are detected directly and transmitted to our system.
Quality assurance
All jobs are manually checked by our employees before being submitted to Google. Unfavourable formatting is corrected and it is ensured that all information necessary for Google for Jobs is stored.
Transmission
Through special interfaces, your prepared jobs are transmitted directly to Google. This applies to new jobs as well as to changes or if an occupied job is to be removed from Google for Jobs.
Evaluation and reporting
With access to our system, you have an overview of the status of your job advertisements at all times. In addition, you can see how often your job ads are displayed on Google for Jobs and which keywords were used to find them.
Advantages
Often, applicant management systems are deeply embedded in the company and difficult to customize. SEO for Jobs offers an elegant way to make your career portal fit for Google for Jobs without any intervention:
No website customization necessary
Setup and go-live within 12 hours
Synchronization with Google for Jobs runs completely automatically
Optimal results through quality assurance
Candidates are directed directly to your website
The use of our system is completely invisible
No risk due to monthly contract and fair prices
Compatible with all candidate and content management systems
With one click you can add Google Ad advertising to individual job advertisements
Free advice
Patrick Schmidt
patrick.schmidt@seo-for-jobs.com
+44 20 4571 7688
