Frequently Asked Questions
Although almost all Internet users can be reached via the Google ecosystem and Google for Jobs is the largest job board in the world, Google as a recruiting channel is still given little attention in many HR departments - or is even still completely unknown.
At SEO for Jobs, we specialize in recruiting with the search engine giant and thus provide you with easy access to the Google Talent Acquisition Ecosystem.
In the following, we answer the most important questions about recruiting via Google.
Complete FAQ
What are the advantages of SEO for Jobs?
According to the motto "What Google doesn't know doesn't exist", there is no way around Google in everyday working life and in leisure time.
SEO for Jobs specializes in recruiting via Google. Users often trust Google more than your partner. This means that practically every user is completely transparent to Google. We display your job ads to exactly the right target group and also reach people who cannot be reached by other means. To do this, we use Google products including the gigantic Google advertising network. However,
SEO for Jobs is not an agency, but provides powerful software that you can use to publish and advertise your job ads yourself with just a few clicks.
Is Google for Jobs also supported?
Originally, SEO for Jobs specialized exclusively in listing job ads on Google for Jobs and was the first specialist service provider for Google for Jobs on the market.
Unlike most job boards or systems, we don't just support Google for Jobs, we overcome all hurdles and optimize your job ads for the best possible results on Google for Jobs.
Google for Jobs plays a central role in recruiting via Google, but is only one building block in comprehensive, cross-channel recruiting campaigns.
Can I try SEO for Jobs for free?
Create free access to SEO for Jobs with just a few clicks. With free access, you can get an impression of the structure and handling of the software solution and try out the functions of SEO for Jobs.
For example, create a free employer profile and secure a permanent entry in Google for Jobs. This will increase the visibility of your employer brand on the Internet.
You can also create job ads and have campaign suggestions generated for the various channels of the Google ecosystem, which you can then publish with just one click.
Is SEO for Jobs an agency?
No, SEO for Jobs is not an agency. On the contrary: SEO for Jobs positions itself as a scalable and cost-efficient alternative to traditional recruitment marketing agencies.
SEO for Jobs has digitized and automated the expertise of a recruitment marketing agency in the form of a software solution. Every day, our developers work together with industry specialists to further develop the self-explanatory software.
If you have any questions, our team of HR and marketing experts is of course always available to help you get the most out of your recruitment campaigns.
From a certain annual budget limit, our experts will also be happy to take over the operation of our software for you.
We already have an agency, is it still something for me?
Many of our customers have already identified Google as an attractive recruiting channel and have already made extensive use of it. Due to a lack of in-house expertise, a lack of resources or various other reasons, an external agency is often commissioned for this purpose.
With SEO for Jobs, you have a tool at hand to map this business-critical process yourself. SEO for Jobs automatically synchronizes all job advertisements with your career portal, generates AI-supported, high-quality recruiting campaigns and, if desired, places them completely automatically on all Google channels. Conversion tracking, i.e. measuring which campaign and target group converts best to applicants and the subsequent bid optimization, is also integrated. Specialized software such as SEO for Jobs often maps this much better than solutions developed individually by agencies for each client - if these features, which are essential for managing the campaigns, are used at all
SEO for Jobs can therefore be used to map scalable and cost-efficient recruiting campaigns in the Google ecosystem without technical expertise.
Do I need a Google Ads account?
No, it's very simple for you. You don't need a Google Ads account or a normal Google account. With us, you can set up and manage extensive campaigns for your job ads in just a few minutes with minimal effort. We ensure optimal targeting and AI-supported readjustment on the respective Google channels.
Do I need a credit card?
No. You can register directly free of charge and without a credit card and get to know SEO for Jobs. To publish job ads, you will then need a final plan and should top up your advertising account. However, you do not need a credit card here either. You can pay with the following payment methods, among others: On account, via Paypal, direct debit, credit card, Google Pay, ...
What are the costs?
We are completely transparent here. The costs are divided into two parts: Firstly, you pay a small monthly basic fee for using SEO for Jobs. The corresponding plans differ in terms of functionality and the maximum number of published job ads. In addition, you top up your advertising account and use this for all your job ads to publish Google campaigns. Here you only pay per click on your job ad.
Google's precise profiling enables us to address exactly the right target group for your job ad, which minimizes wastage. In addition, your campaign is continuously optimized by learning algorithms.
The actual costs per click depend heavily on the competition for potential talent, whereby you can always keep an eye on performance through live evaluation.
How do I connect my career page/ATS?
It's child's play. To do this, you need a Business, Enterprise or Managed plan and can then enter the link to your career site in your account. Within a few hours, we will integrate or connect your career site with your SEO for Jobs account free of charge. All your job ads will then be available in the tool without any further setup effort and you can start your recruiting via Google campaigns. There are no costs for you and we do not need access to your ATS.
How do I manage the budget?
You can top up your account-wide advertising account in your account in a completely transparent and fair manner in order to then set budgets for the respective jobs. In addition to a one-off top-up, it is also possible to activate an automatic top-up. This ensures that your campaigns always have sufficient budget. The maximum daily budget per job advertisement is specified directly when it is published and can be adjusted at any time. If required, you can also have the current balance of your advertising account paid back at any time.
Is there a contact person?
Yes, our team of experts is available for queries via video meetings, telephone or email and looks forward to exchanging ideas with you. You can book appointments flexibly and free of charge via our expert calendar.